The best format to add partners to a company website is a dedicated "Partners" page, featuring a visually appealing grid or carousel display of partner logos, each linked to their respective websites, alongside concise descriptions of the partnership and potential categories to filter by, ensuring a clean, professional look and easy navigation for potential partners and visitors. 

Key elements to include:

  • Clear Navigation: Make the "Partners" page easily accessible from the main navigation menu. 

  • Logo Grid/Carousel: Display partner logos in a visually organized grid or carousel format, allowing for quick scanning. 

  • Clickable Logos: Ensure each logo is a clickable link to the partner's website. 

  • Partner Descriptions: Briefly explain the nature of the partnership with each company, highlighting key areas of collaboration. 

  • Partner Categories (if applicable): If you have different types of partnerships (e.g., technology, marketing, distribution), create categories to filter and showcase relevant partners. 

  • Call-to-Action: Include a clear call-to-action for potential partners interested in collaborating, such as a "Become a Partner" button with a link to a contact form. 

Important considerations:

  • Visual Consistency:

    Maintain a consistent design aesthetic with your website's branding, using similar colors and fonts for logos and text. 

  • Mobile Responsiveness:

    Ensure the partners page looks great on all devices, including smartphones and tablets. 

  • Regular Updates:

    Keep your partners page current by adding new partnerships and removing inactive ones. 

Example formats:

  • Simple Logo Grid:

    A straightforward grid layout showcasing partner logos with basic company names. 

  • Partner Profiles:

    A dedicated page for each partner with detailed information about the partnership, including success stories and contact details. 

  • Interactive Partner Directory:

    A dynamic page with filtering options to allow users to find relevant partners based on their needs. 

See also:

Design a Website: The Leader in Website Design – Squarespace

15 Best Partners Page Design Examples of 2025

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